BIDA on Ford panel at Salon Mobile, Milan

As part of a corporate design strategy to extend their design philosophy beyond the world of traditional ‘car design’ Ford have a stand at the Salon Mobile in Milan to exhibit a ‘design anything but a car’ challenge to their team. BIDA chairman Gus will be on a panel on design and privacy to support Ford’s efforts to build closer ties with the Industrial Design world, with BIDA as a key point on contact in the UK.