A well attended Pioneering Event

On 18th October 160 De Montfort University (DMU) Design Students used their valuable non-tutored day to attend the first of BIDA’s university ‘roadshow’ engagement events. They heard BIDA Chairman, Steve May-Russell give his insight into the future of Industrial Design and its implications for the next generation of Industrial Designers.

This afternoon event had a range of presentations to give the students an opportunity to gain direct appreciation of day-to-day design practice.

First up was designer, Ben Irvine. He shared his experience of a typical day working at Bluefrog Design and gave a fascinating presentation on one of his projects - the new Thirty6 range of sanitaryware.

Zoe Bryant followed Ben with a typical day at her office.  Zoe is currently a third year student on a one year placement at Smallfry.  She’ll return to Loughborough in September 2018 for her final year.  Zoe encouraged the audience to take a placement year and outlined the experiences and opportunities presented to her.  She hopes to join Smallfry once she graduates.

Paul Surridge from RHL Recruitment, gave the students invaluable advice for putting together their CV’s as well as what prospective employers are looking for.  Paul gave the students several key interview tips.

Carrie Johnson from Patent Attorneys, Barker Brettell, gave an interesting presentation about Intellectual Property; protecting brands, ideas, innovations, designs, business solutions and trade secrets, with a particular slant on Industrial Design and IP assets. 

The opportunity to learn more about specialist manufacturing methods was provided by rotational moulders and precision woodworkers Gordon Ellis & Co and specialist aluminium casting manufacturers Harrison Castings.

The DMU placement team, who also had display material on show, were inundated with questions once Zoe Bryant had given her presentation on the importance of a placement.

Based on the positive feedback from the students, the design faculty and our speakers, the event was judged as hugely successful. BIDA look forward to repeating this ‘roadshow’ format with other leading universities.

Our thanks to DMU for hosting and supporting this pioneering event. We hope to strengthen the links between industry and academia to the benefit of the next generation of Industrial Designers.