BIDA's Design School Survey 2015: The Results

BIDA recently invited over 1000 design practitioners to share their experience.
The question was simple; ‘Which design schools create the most employable BA, BSc or BDes industrial or product design graduates?’

Respondents selected up to 5 design schools, from a list of the current 70 institutions in the UK. Participants included a good cross section of our industry, 31% being employers of industrial and product designers, a further 52% are employed as industrial or product designers, 8% freelancing, with 9% academics, students and others.

Many congratulations are due to our top 5:

1st (Joint) - Brunel and Loughborough University – each chosen by 55% of respondents.
2nd - Northumbria University – 46%
3rd (Joint) - Central St Martins and De Montfort University - 24%
4th - Coventry University - 16%
5th (Joint) - Nottingham Trent and Bournemouth University- 12%

The difference between these institutions and the other 62 was stark. Half were not chosen at all, and a further quarter were selected by only once or twice. 

Comments included;

“No league table or ranking will be perfect, but any activity in this space which sparks positive debate rather than the stock gripes is useful.”

"It appears to us that a few leading design schools are really well connected, delivering excellent coursework and placement programs. The academics at these institutions are experts in developing the skills and know how that helps people succeed in design. Other Universities purport to offer design courses, but in reality most of their graduates leave with a more generalist education. That just isn’t what design employers need. Good candidates and potential employers need to know the difference.”

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